Technology should make
the work easier.

My work sits at the intersection of software, automation and AI: understanding how a business works, then finding a practical way to improve it.

This site is a place to share useful thinking about those decisions. How to find the source of a problem. When automation makes sense. Where a simpler process can be enough. And how to tell whether a change actually helped.

Practical ideas, clearly explained.

I write for business owners and the people responsible for keeping things moving. The aim is to give you something you can use: a better question to ask, a way to examine a workflow or a clearer decision about a tool.

You can explore my work through Veda, read the latest notes here or follow the original posts on LinkedIn.